About the role
What will you do at Amazon?
Prime Video is a first-stop entertainment destination offering customers a vast
collection of premium programming in one app available across thousands of
devices. Prime members can customize their viewing experience and find their
favorite movies, series, documentaries, and live sports – including Amazon MGM
Studios-produced series and movies; licensed fan favorites; and programming from
Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+.
All customers, regardless of whether they have a Prime membership or not, can
rent or buy titles via the Prime Video Store, and can enjoy even more content
for free with ads.
Are you interested in shaping the future of entertainment? Do you want to
invent, disrupt and redefine what entertainment means for fans, creators, and
communities all around the globe?
As part of the Prime Video team, you'll get to work on projects that are
fast-paced, challenging, and varied. Also, you'll get to experiment with new
possibilities, take risks, and collaborate with remarkable people.
We'll look for you to bring your diverse perspectives, ideas, and skill-sets to
make Prime Video even better for our customers. With global opportunities for
talented creatives, technologists, marketing professionals and so much more, you
can decide where a career with Prime Video takes you!
About the Role
We're looking for a Senior Technical Product Manager to lead the Product-Tech
function within Prime Video's US Planning & Audience Insights team. This team
defines Prime Video's audience objectives and delivers the customer
intelligence, analytics, and AI-powered solutions to optimize the PV US customer
experience.
You'll own the product vision and technical roadmap for a portfolio of
AI-powered tools and data platforms that shape the end-customer experience —
directly influencing what content millions of Prime Video customers discover,
when they see it, and how it's personalized to their preferences. Your products
will drive measurable improvements in customer engagement, retention, and
content satisfaction by powering smarter programming decisions, audience
targeting, and marketing optimization.
You'll develop deep expertise in how content programmers, marketers, and
leadership make decisions — spending time observing their workflows firsthand,
identifying unarticulated needs, and translating those insights into product
direction. You'll work shoulder-to-shoulder with data engineers, data
scientists, and BI/analytics teams to bring that vision to life. You will also
manage a small team of product managers.
Key job responsibilities
Product Strategy & Vision
- Own the product strategy and roadmap for a portfolio of customer-impacting
tools spanning release planning, experimentation automation, GenAI-powered
content analysis, and audience segmentation — from vision through delivery.
- Define clear product tenets, make deliberate "what not to build" decisions,
and measure success by downstream impact on viewer engagement, content
performance, and audience growth.
- Drive the team's AI strategy: GenAI-powered content gap identification,
natural language data interfaces, automated experiment analysis, and
AI-generated dashboard summaries.
Customer Understanding & Discovery
- Develop recognized segment expertise across Prime Video's internal customer
base (content programmers, marketers, audience strategists) — building a
structured discovery cadence and "voice of the customer" mechanism that
regularly surfaces insights which change the roadmap, including deciding what
NOT to build based on direct observation of workflows and unarticulated needs.
- Own audience infrastructure products including demographic prediction models
and audience segmentation frameworks that power PV's growth strategy — closing
the loop between internal tool usage and end-customer behavioral outcomes.
Technical & Product Ownership
- Act as the primary product owner across a team of data engineers, data
scientists, researchers, and BI engineers — defining the product vision that
drives their work, setting success metrics, and influencing execution priorities
through strategic clarity rather than positional authority.
- Partner with an SDE team to define requirements, prioritize the backlog, and
ship features for the team's flagship planning tool — acting as the primary
product voice for a platform used daily by content programmers and leadership.
Cross-Functional Leadership & Organizational Influence
- Lead cross-functional programs spanning analytics, research, data science,
marketing, and programming stakeholders — grounding product direction in direct
observation of customer workflows, and translating unarticulated needs into
clear product requirements.
- Establish a structured discovery cadence that regularly surfaces insights
which change the roadmap.
- Establish audience intelligence standards (e.g., segmentation taxonomy,
experimentation governance frameworks) adopted by teams beyond US Planning &
Audience Insights — positioning your products to an audience across Prime Video
US.
Senior Leadership & Strategic Influence
- Shape VP-level decision-making through QBRs, CPRs, and roadmap reviews —
proposing and defending strategic trade-offs (including what to deprioritize or
kill), not just reporting status. Influence organizational priorities beyond the
immediate team.
About the team
The US Planning & Audience Insights team is where strategy meets data meets AI:
we build the tools and intelligence that power programming decisions, audience
growth, and marketing optimization for our Prime Video streaming service. If you
want to work at the intersection of GenAI, customer science, and entertainment
strategy and see your work directly influence what millions of people watch,
this is the role. Basic
Qualifications
- - Bachelor's degree in a
- quantitative/technical field such as computer science, engineering, statistics
- - 2+ years of team management experience
- - 5+ years of technical product management, program management or engineering
- experience
- - Experience owning/driving roadmap strategy and definition
- - Experience with feature delivery and tradeoffs of a product
- - Experience contributing to engineering discussions around technology decisions
- and strategy related to a product
- - Experience developing, deploying and managing AI products at scale Preferred
Qualifications
- - Knowledge of data engineering pipelines, cloud solutions, ETL
- management, databases, visualizations and analytical platforms
- - Knowledge of GenAI applications (LLMs, agentic architectures, RAG) in
- enterprise product contexts
- - Prior experience assessing when GenAI capabilities enhance versus complicate
- product design
- Amazon is an equal opportunity employer and does not discriminate on the basis
- of protected veteran status, disability, or other legally protected status.
- Los Angeles County applicants: Job duties for this position include: work safely
- and cooperatively with other employees, supervisors, and staff; adhere to
- standards of excellence despite stressful conditions; communicate effectively
- and respectfully with employees, supervisors, and staff to ensure exceptional
- customer service; and follow all federal, state, and local laws and Company
- policies. Criminal history may have a direct, adverse, and negative relationship
- with some of the material job duties of this position. These include the duties
- and responsibilities listed above, as well as the abilities to adhere to company
- policies, exercise sound judgment, effectively manage stress and work safely and
- respectfully with others, exhibit trustworthiness and professionalism, and
- safeguard business operations and the Company’s reputation. Pursuant to the Los
- Angeles County Fair Chance Ordinance, we will consider for employment qualified
- applicants with arrest and conviction records.
- Our inclusive culture empowers Amazonians to deliver the best results for our
- customers. If you have a disability and need a workplace accommodation or
- adjustment during the application and hiring process, including support for the
- interview or onboarding process, please visit
- https://amazon.jobs/content/en/how-we-hire/accommodations
- [https://amazon.jobs/content/en/how-we-hire/accommodations] for more
- information. If the country/region you’re applying in isn’t listed, please
- contact your Recruiting Partner.
- The base salary range for this position is listed below. Your Amazon package
- will include sign-on payments and restricted stock units (RSUs). Final
- compensation will be determined based on factors including experience,
- qualifications, and location. Amazon also offers comprehensive benefits
- including health insurance (medical, dental, vision, prescription, Basic Life &
- AD&D insurance and option for Supplemental life plans, EAP, Mental Health
- Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
- Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
- Learn more about our benefits at https://amazon.jobs/en/benefits
- [https://amazon.jobs/en/benefits].
- USA, CA, Culver City - 166,300.00 - 225,000.00 USD annually
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