Principal Product Manager - Tech, Marketing Tech, Global App Experience Off App Discovery

We're looking for a Principal Product Manager - Tech who is passionate about

building world-class customer experiences beyond the Prime Video app. In this

role, you'll own and shape the strategic direction for how millions of WW

customers discover, engage with, and return to Prime Video through outbound

marketing channels, messaging apps, and emerging AI surfaces.

You'll obsess over the end-to-end customer experience — designing communication

programs that feel premium, intuitive, and worthy of the Prime Video brand.

You'll develop a deep understanding of customer behavior across email, push

notifications, WhatsApp, and new surfaces like AI platforms, then translate

those insights into communication programs that feel timely, relevant, and

delightful. You'll be highly informed by data and experimentation but apply high

judgment to anticipate where customer attention is shifting and position Prime

Video to meet them there.

Key job responsibilities

- Vision & Strategy: Drive the long-term vision and strategy for Prime Video's

off-app customer experience — defining how we show up across outbound channels,

conversational surfaces, and emerging AI platforms

- Customer Understanding: Develop a comprehensive understanding of customer

lifecycle patterns, content consumption behaviors, and channel preferences to

inform when, where, and how we reach customers

- Leadership & Influence: Set the bar for product thinking across the team —

mentor PMs, influence cross-org priorities, and represent the off-app experience

perspective in senior leadership forums

- Experience Design: Design and implement customer communication experiences

that are premium, contextual, and consistent with the in-app experience — across

email, push, WhatsApp, and new surfaces

- Innovation: Pioneer new approaches to customer engagement across emerging

surfaces including AI platforms, conversational interfaces, and agentic

experiences — positioning Prime Video ahead of shifting customer behavior

- Marketing Automation: Build and scale the systems and tooling that enable

marketers to create, test, and optimize customer journeys without engineering

dependency

- Metrics & Experimentation: Define success metrics, build a robust

experimentation roadmap, and drive continuous optimization across all channels

and lifecycle stages

- Collaboration: Partner closely with engineering, science, marketing, UX

design, and business intelligence teams to bring experiences to market in a

complex, fast-paced environment

About the team

Our vision is to establish Prime Video as the premium entertainment brand

regardless of where customers engage with us. We meet customers where they are

by expanding touchpoints across out-of-app surfaces, delivering compelling

experiences that showcase our content and brand, and creating a seamless

transition to stream. We contribute to the Prime Video vision by driving

high-intent customer engagement into the Prime Video app and strengthening the

Prime Video brand in off-app surfaces.

We oversee the Prime Video experiences across customer touchpoints off-app,

including: organic & AI surfaces (traditional search and AI), conversational

surfaces (WhatsApp), outbound (email and push notifications), A.com and social.

Basic

Qualifications

• - 6+ years of end to end product delivery experience
• - 8+ years of technical product or program management experience
• - Experience owning/driving roadmap strategy and definition
• - Experience with feature delivery and tradeoffs of a product
• - Experience leading engineering discussions around technology decisions and
• strategy related to a product
• - Experience technical product management
• - Bachelor's degree

Preferred Qualifications

• - Experience working directly with
• Engineers on product enhancements
• - Experience in project management methodologies, business analysis, or process
• improvement
• - Experience in MarTech delivering customer facing products in marketing
• channels
• Amazon is committed to a diverse and inclusive workplace. Amazon is an equal
• opportunity employer and does not discriminate on the basis of race, national
• origin, gender, gender identity, sexual orientation, protected veteran status,
• disability, age, or other legally protected status. For individuals with
• disabilities who would like to request an accommodation, please visit
• https://www.amazon.jobs/en/disability/us.
• The base salary range for this position is listed below. Your Amazon package
• will include sign-on payments and restricted stock units (RSUs). Final
• compensation will be determined based on factors including experience,
• qualifications, and location. Amazon also offers comprehensive benefits
• including health insurance (medical, dental, vision, prescription, Basic Life &
• AD&D insurance and option for Supplemental life plans, EAP, Mental Health
• Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
• Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits
• [https://amazon.jobs/en/benefits].
• USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually