Product Strategy Interview Questions

Amazon

Share an experience where you utilized data to solve an issue.

Google

Google aims to introduce a refrigerator to the market. Create a design for it and project the number of units that will be sold in the first year.

Google, Google Cloud (GCP)

Create an onboarding process for a company that has recently transitioned to utilizing the Google Cloud Platform.

Netflix users who become engaged by watching series tend to have lower retention rates. What could be the reasons for this? What solutions do you suggest?

Airbnb

Imagine you are the Product Manager at Airbnb. What strategies would you implement to boost bookings?

Uber

Should Uber consider entering the e-scooter market in San Francisco? Assume this is set 7-8 years ago.

Shopify

Shopify supports both online and offline commerce for over 1 million merchants globally. We have recently found that 60% of visitors to all Shopify-powered online stores check the return policy page. We believe this is due to the fact that the simplicity of returning an item influences a customer's buying decision ("should I purchase this or not?"). Shopify aims to assist merchants in achieving greater success. As a product manager at Shopify, what actions will you take?

Truecaller

Question: Imagine you are a Product Manager at WhatsApp, and your goal is to enhance user engagement. Expected Outcome: Users: What insights do you have about WhatsApp users? What are their needs? Features: Which features will you develop? Prioritization: What will be included in your Minimum Viable Product (MVP) and what will be part of the version 2.0? Once you have defined the MVP: Engineering: How challenging will it be to develop this? What is the estimated timeline? Are there any strategies to expedite the development process? Design: What is the appearance of your new feature? What does the user journey look like? Project Plan: What tasks will you assign to the team, and how do you intend to ensure their completion? Go-to-market: What is your strategy for the launch, and how will you promote it? Metrics: What criteria will you use to evaluate the success of this feature? Why have you chosen these metrics? Submission Guidelines: Please provide a document or spreadsheet that includes all designs and descriptions. Timeframe: We expect candidates to complete the above assignment within 7 days of receipt. Evaluation Criteria: There are no definitive right or wrong answers. We are looking for creativity, clarity of thought, efficient planning, and an overall strong presentation.

Yahoo

What makes Android strategically significant for Google?

Google

What strategies would you implement to boost Gmail ads revenue by 20%?