You encounter the VP of Product in an elevator, and he proposes that Indeed.com’s results page should adopt infinite scrolling. What actions would you take next?

This is a standard Product Design question designed to assess how you would respond to recommendations or advice from a senior executive within the organization. More crucially, it evaluates your comprehension of the significance of balancing user experience with business outcomes when implementing significant product modifications. To respond to this question successfully: Recognize the suggestion - This demonstrates your receptiveness to feedback. Outline your approach to this recommendation - Include conducting data analysis, performing user research, and soliciting input from other pertinent stakeholders. Examine the potential consequences of making this change - Discuss both advantages and disadvantages. Identify the next steps to confirm or refute the suggestion - Such as A/B testing, collecting additional user feedback, or developing a prototype.

Thank you for the suggestion; it presents an exciting opportunity. First, I would like to gain a deeper understanding of the objectives we are aiming to achieve. Are we focusing on enhancing user engagement, or is our goal to streamline navigation? It's essential to grasp the reasoning behind a potentially significant product alteration. Additionally, exploring the possible impacts could provide valuable insights. While infinite scrolling might boost user engagement, it could also complicate the process for users to "keep track" if they scroll too far down the list. We should also consider that not all users have access to high-speed internet, which might affect their loading times. To validate this idea, I recommend developing a minimal viable product (MVP) for a small A/B test. This approach would allow us to better understand how this change influences user behavior and the overall performance of Indeed.com before implementing a full rollout.

Thank you for your suggestions. It's always beneficial to explore various ways to enhance user experience. To determine if this change would be advantageous, we need to evaluate several factors. First, we must identify the issue we aim to address—Are users expressing dissatisfaction with the current pagination? Or are we aiming to boost user engagement? Once we clarify the reason, we can align the proposed solution—in this case, infinite scroll—with the identified problem. Next, I will analyze data to gain insights into our current user behavior—How far do users usually scroll? What impact does reaching the end of the results page have on user activity? At the same time, I will engage with the UX team and gather feedback from a diverse group to understand how this change might affect the user experience. Finally, if the data and user feedback suggest there is room for improvement, I would recommend conducting an A/B test with a small segment of users. Based on the findings, we can make a more informed decision regarding the implementation of infinite scrolling.