If I were the CEO of Google, I would keep investing in the Pixel smartphone line. Here are the main reasons: Strategic diversification : As a digital company, Google needs to broaden its portfolio. Entering the hardware market allows Google to manage the entire user experience and set its offerings apart. Importance of data : Being a data-centric organization, having its own line of smartphones enables Google to gather direct consumer data and understand usage trends, which can improve its AI and machine learning initiatives. Need for competitiveness : Finally, with competitors like Apple having their own exclusive smartphone line, it's essential for Google to remain active in this area to stay competitive. Nonetheless, to reduce risks, it is important for Google to gradually increase its investment rather than making a sudden leap, while closely observing market reactions and making adjustments as needed.