Principal Solution Marketing Manager, AI

We’re UserTesting—the leader in human insight. Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback. We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process—from ideation to launch.

With the world’s strongest participant network, AI-powered analysis, expert services, and seamless integrations, we help companies eliminate guesswork, align stakeholders, and bring customer needs into sharp focus. Trusted by more than 3,000 organizations worldwide—including 75 of the Fortune 100—UserTesting delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence.

Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers. Let’s build experiences people love—together. The Opportunity We’re looking for a Senior Solution Marketing Manager to help define how UserTesting brings its capabilities together to solve important customer problems across UX research, design, product, and emerging AI use cases.

In this senior individual contributor role, you’ll develop a deep understanding of our customers, their workflows, and the challenges they are trying to solve. You’ll translate those needs into clear, compelling solutions that connect UserTesting’s platform, participant network, AI-powered capabilities, and expert services.

You’ll work across established audiences such as UX researchers, designers, and product teams while also helping us explore and build solutions for emerging markets and use cases, including organizations developing AI-powered products and experiences. You’ll turn complex customer needs and capabilities into clear narratives, use cases, go-to-market plays, campaigns, and commercial tools that help our teams communicate the value of UserTesting and bring new solutions to market.

Responsibilities

• Develop solutions around customer needs.
• Understand the problems, priorities, and workflows of key audiences, including UX research, design, product, and other teams responsible for building and improving customer experiences.
• Build deep audience and market expertise.
• Develop a strong understanding of customer roles, buying dynamics, workflows, emerging trends, and how their needs are evolving as AI changes how products and experiences are created.
• Turn capabilities into market-ready solutions.
• Connect products, participant access, AI-powered capabilities, professional services, and other offerings into propositions and use cases that address meaningful customer problems.
• Develop clear solution narratives and messaging.
• Translate complex capabilities into differentiated, customer-centered stories that resonate with both practitioners and business leaders.
• Support go-to-market strategy and execution.
• Partner with Product, Sales, Solution Consulting, Campaigns, and other Marketing teams to prioritize opportunities, develop campaigns and solution plays, and bring new offerings to market.
• Enable Sales and strategic opportunities.
• Create messaging, presentations, tools, and guidance that help commercial teams understand customer needs and communicate how UserTesting can help.
• Bring market insight back into the business.
• Gather input from customers, prospects, Sales, and internal teams to identify emerging needs, refine solutions, and inform future product and go-to-market priorities.
• Help shape emerging AI solutions.
• Apply the same customer-centered approach to new AI-related use cases and markets as UserTesting expands how it supports teams building and evaluating AI-powered products and experiences.

Requirements

• 5+ years of experience in Solution Marketing, Product Marketing, Product Management, GTM Strategy, Customer Insights, UX Research, or a related discipline.
• Experience marketing or developing solutions for complex B2B or enterprise customers.
• Strong ability to understand customer problems, workflows, and buying dynamics and translate them into clear solutions, messaging, positioning, and use cases.
• Experience working with one or more audiences such as UX research, design, product management, customer experience, insights, or other teams responsible for understanding customers and building experiences.
• Strong customer discovery, storytelling, go-to-market, sales enablement, and communication skills.
• Ability to work across Product, Sales, Marketing, Services, and other functions and turn multiple capabilities into a cohesive customer proposition.
• Curiosity and comfort learning new technologies, markets, and customer problems.
• Experience with AI, AI-powered products, developer technologies, data platforms, or other emerging technology markets is a plus.
• Familiarity with areas such as AI evaluation, agents, human feedback, or AI product development is helpful.
• Don’t meet every single requirement but excited about the role?
• We encourage you to apply.
• Research shows that some candidates are less likely to apply unless they meet 100% of the qualifications—but you may be exactly who we’re looking for.
• Diverse perspectives drive innovation, and we’re committed to building a team with a wide range of backgrounds, experiences, and skills.
• Application Process Meet with a Recruiter Meet the Hiring Manager Participate in a Panel Interview Final Interview (if applicable) Offer Stage Accommodations At UserTesting, we’re committed to creating inclusive and accessible experiences for all candidates.
• We believe diverse perspectives are essential to building exceptional products and experiences.
• If you require accommodations or would like us to tailor the interview process to better meet your needs, please contact us at [email protected].
• UserTesting is an Equal Opportunity Employer and a participant in the U.S.
• Federal E-Verify program.
• Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.
• We welcome people of different backgrounds, experiences, abilities and perspectives.
• UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
• We enable enterprises to understand their customers’ perspectives, delivering authentic customer insights quickly and reliably.
• We are builders and listeners who move fast, think deeply, and act with intention.
• We operate at the intersection of technology and empathy, helping the world’s leading brands replace guesswork with confidence.
• Nothing meaningful is built in isolation.
• Not great products.
• Not great companies.
• And not great cultures.
• We’re creating an environment where curiosity is expected, impact is shared, and human understanding isn’t just what we sell.
• It’s how we work.
• The same curiosity and empathy we bring to understanding our customers, we bring to understanding each other.
• Building better products starts with building a culture where people feel seen, heard, and valued.
• Community in action: Our Employee Resource and Affinity Groups, including AccessAbled@UT, Black@UT, Hola@UT, LGBTQIA@UT, Women@UT, and others, create spaces for connection, dialogue, and shared learning across our global team.
• They amplify voices, strengthen leadership, and ensure diverse perspectives shape the decisions we make every day.
• Learn more here