APAC Executive Marketing

About the teamThe APAC Marketing team's mission is to engage priority audiences through impactful and relevant programs that drive awareness, growth, and adoption of Stripe across the region.

Our Executive Marketing function sits at the intersection of marketing, sales, and senior leadership — orchestrating the programs that build and sustain Stripe's most strategic executive relationships across Asia Pacific.About the roleThe APAC Executive Marketing role owns the suite of programs that connect Stripe's leadership with the region's most important business executives.

This is fundamentally a program ownership and governance role: you will design the frameworks, playbooks, tooling, and processes that enable teams across Australia/New Zealand, Japan, Greater China, India and Southeast Asia to execute these programs with consistency and excellence — rather than personally executing every detail.The programs in scope include:Corporate hospitality — activating Stripe's global sponsorship portfolio to deliver premium relationship-building experiences for executives in key marketsRegional Advisory Councils (RAC) — extending the impact of Stripe's global Customer Advisory Board into APAC priority markets (Japan, Greater China, AUNZ) through targeted councils that gather voice-of-customer feedback and deepen executive relationshipsGlobal Delegation Experience — leading the APAC chapter of Stripe's invite-only delegation to Sessions in San Francisco, from field-level nomination through white-glove program execution in partnership with Corporate EventsExecutive visit orchestration — ensuring that Stripe executives visiting APAC are strategically deployed, their schedules are full and high-impact, and all outcomes are consistently documentedExecutive profile elevation — partnering with communications and marketing to build earned thought leadership presence for Stripe's APAC executives through speaking, social, press, and subject matter authority positioningExecutive intelligence — building and maintaining a structured database of the most important executive stakeholders across Stripe's priority and must-win accounts in each market, ensuring every program is engaging the right peopleThe ideal candidate brings a sales-aligned, account-centric approach to marketing — equally energised by designing and building programs as by running them.

They are as comfortable in a quarterly business review as a marketing planning session, instinctively build critical paths and governance structures, and know how to move complex programs forward across a matrix of stakeholders without having direct authority over any of them. They can read an account situation, understand where an executive engagement creates real leverage, and work with a sales leader to prioritise accordingly.

They are as effective influencing a regional sales director as they are coordinating with an executive assistant on a scheduling detail — and they understand that both matter equally to whether a program lands well.

They bring the operational discipline to translate strategic intent into repeatable, scalable programs across markets as culturally and commercially distinct as Japan, Greater China, and Australia — whether that means building from the ground up or evolving what already exists.What you'll doProgram Frameworks and GovernanceBuild scalable playbooks, governance models, and operating processes for each executive program that regional field marketing teams can execute consistently across marketsDefine program objectives, success metrics, and critical path milestones; maintain documentation and tracking standards across all programsIdentify and implement AI tooling, agency partnerships, and delegation models to manage operational complexity without expanding headcountExecutive Intelligence and DatabaseDefine the eligibility criteria for executive stakeholders across Stripe's most important existing and must-win accounts in each APAC market — establishing a clear framework for who should be engaged through executive programsBuild and maintain a comprehensive APAC executive database, drawing on first-party sources (sales nominations, CRM data, meeting history) and third-party sources (LinkedIn, industry data, event participation) to identify and verify the right stakeholders at each priority accountValidate the database with regional sales leaders to ensure completeness, accuracy, and alignment with commercial prioritiesTag and segment executives in Stripe's systems to enable easy access, filtering, and reporting — ensuring every executive program can draw on a reliable, current picture of who the most important stakeholders are across the regionCorporate HospitalityOwn the strategy and governance for Stripe's sports and cultural sponsorship hospitality programs in APAC, aligning activation design to customer relationship goalsPartner with brand, regional marketing leaders, and sales to define guest identification criteria, invitation processes, and on-site experience frameworksBuild repeatable activation playbooks that regional field marketing teams can execute with minimal lift and consistent qualityRegional Advisory CouncilsServe as the regional program DRI for the APAC RAC rollout across Japan, Greater China, and AUNZ, working in close partnership with the Global Executive Marketing leadBuild and maintain the governance model, member selection criteria, communications templates, and program cadence for each marketPartner with regional PMMs, sales leaders, and in-country GTM teams to shape meeting agendas; ensure each council delivers genuine two-way value for members and StripeGlobal Delegation Experience (Sessions)Lead the APAC nomination process for Stripe's invite-only Sessions delegation, working with field sales across all APAC sub-regions to identify and qualify delegatesPartner with Corporate Events to design the APAC delegate experience, from pre-arrival communications to on-site hospitality and networkingOwn post-event follow-up frameworks and measurement to capture engagement outcomes and feed insights back to account teamsExecutive Visit OrchestrationBuild the systems and standards that ensure visiting Stripe executives are maximally utilised in region — including a framework for identifying the highest-impact engagements, a playbook for promoting their profiles ahead of visits, and a briefing and outcomes documentation standardWork with executive assistants, sales leaders, and regional marketing to ensure exec calendars are filled with the right meetings, all documented consistentlyAct as the connective tissue between executive offices and regional field teamsExecutive Profile ElevationPartner with Communications, social media, and marketing functions to build a deliberate thought leadership presence for APAC Stripe executives across earned channels — speaking, press, podcasts, LinkedIn, and industry roundtablesDevelop a regional calendar of executive visibility opportunities and maintain an exec speaker bench with clear zone-of-genius positioning for each leaderReduce reliance on paid and sponsored appearances by building organic demand for Stripe executives as recognised regional expertsMeasurement and ReportingDefine the measurement framework for each program — including member satisfaction, attendance, pipeline influence, and advocacy metricsMaintain a consistent reporting cadence to regional and global stakeholders on program performanceWho you areWe're looking for someone who meets the minimum requirements to be considered for the role.

If you meet these requirements, you are encouraged to apply.

The preferred qualifications are a bonus, not a requirement.Minimum requirements8+ years of B2B marketing experience, with meaningful tenure in executive programs, high-touch relationship marketing, or sales-aligned marketing rolesDeep APAC experience: you understand the business and cultural nuances of operating across key markets including Australia/NZ, Japan, Greater China, and Southeast Asia, and can tailor programs accordinglyA strong instinct for working closely with sales and GTM teams — a track record of building process and governance from the ground up, managing critical paths, and navigating complex stakeholder matrices across enterprise accountsProven ability to operate effectively across all levels: engaging credibly with C-suite executives and senior leaders, while also working through executive assistants and operational support functions to ensure flawless program deliveryExcellent written and verbal communication skills — you write sharp briefs, crisp playbooks, and polished executive communicationsStrong organisational and project management skills, with experience running multiple concurrent programs across markets and time zonesProficiency with AI tooling and the drive to apply it to reduce operational overhead; comfort directing agencies and external vendors to extend execution capacityPreferred qualificationsDirect experience running executive marketing programs such as Customer Advisory Boards, advisory councils, or executive sponsorship programsExperience activating sports or cultural sponsorships as part of an enterprise relationship marketing strategyFamiliarity with CRM, account-based marketing platforms, and event management tools — including using data to build and maintain stakeholder databasesBackground in fintech, payments, cloud services, or enterprise SaaSExperience marketing to both enterprise and digital-native/platform companiesStartup mentality: bias to action, comfort with ambiguity, and the ability to build structure and repeatable process where none currently existsDemonstrated success delivering executive programs in close partnership with global teams and external agencies