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Ford Motor Company

product opportunity

Sr. Product Manager (Incentives and Variable Marketing)

Lead the modernization of the Variable Marketing & Incentives AI platform and its supporting toolset. Shape product strategy from early discovery and journey mapping through roadmap development and delivery execution.

Maryland, United StatesremoteFULL_TIME

Posted

About the role

What will you do at Ford Motor Company?

We made history and now we work to transform the future – for our customers, our

communities and our families. You'll see your work on the road every day,

helping people move freely and pursue their dreams. At Ford, you can build more

than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility.

If you’re looking for the chance to leverage advanced technology to redefine the

transportation landscape, enhance the customer experience and improve people’s

lives, this is the opportunity for you. Join us and challenge your IT expertise

and analytical skills to help create vehicles that are as smart as you are.

In this position...

The Dealer Tools Product team is seeking a Senior Product Manager to lead

the modernization of the Variable Marketing & Incentives AI platform and its

supporting toolset. This role is responsible for shaping product strategy from

early discovery and journey mapping through roadmap development and delivery

execution. The ideal candidate will partner closely with business stakeholders,

dealers, engineering, and cross-functional teams to identify opportunities,

define solutions, and drive end-to-end execution across a complex, high-impact

product domain.

Although this is classified as a remote position, candidates who are in

commuting distance to a Ford hub location may be required to be onsite four or

more days per week. We also have a strong preference for those living in

eastern or central time zones.

Which skills does this role require?

Product ManagementAI Platform ModernizationProduct StrategyJourney MappingRoadmap DevelopmentAgile MethodologyStakeholder ManagementUX CoordinationTechnical CommunicationTrade-off Decision MakingChange ManagementData-driven OptimizationVariable Marketing StrategyDealer OperationsCorporate StrategyProduct Development LifecycleAIVariable MarketingIncentivesProduct LifecycleAgileUXArchitectureDealer ToolsEnterprise TechnologyMobilityConsultingGlobal MarketsProduct Roadmap

Make your next move

Build a shortlist and prepare

Identify the requirements you can demonstrate, then choose examples from your work to discuss with the hiring team.

Review the responsibilities and requirements before adding an opening to your shortlist.

Role information can change. Confirm current details on the original application page.

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