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Ford Motor Company

product opportunity

Senior Product Manager, Engagement & Gamification

The Senior Product Manager will lead the gamification strategy for the Lifecycle Engagement & Loyalty team to drive behavior-driven experiences. You will define the product roadmap and leverage connected vehicle data to foster long-term customer relationships with the Ford brand.

Dearborn, Michigan, United StateshybridFULL_TIME

Posted

About the role

What will you do at Ford Motor Company?

We made history and now we work to transform the future – for our customers, our

communities and our families. You'll see your work on the road every day,

helping people move freely and pursue their dreams. At Ford, you can build more

than vehicles. Come build what matters.

Launched in 2023, Integrated Services creates and markets new customer

experiences by integrating hardware, software and services across Ford Blue,

Model e and Ford Pro. These products and services allow Ford's retail and

commercial customers to customize their vehicles like never before with OTA

(over-the-air)-driven experiences that grow better over time. Ford is developing

leadership at the forefront of connected, digital platforms that will

revolutionize every aspect of how vehicles function, the way people interact

with them, and the value those vehicles provide.

The Lifecycle Engagement & Loyalty team is seeking a Sr. Product Manager to lead

our gamification strategy. In this role, you'll define the roadmap for

behavior-driven experiences and game mechanics that leverage our connected

vehicle ecosystem — turning everyday ownership into an engaging, lifelong

relationship with the Ford brand.

Which skills does this role require?

Product managementGamification strategyBehavioral designConnected vehicle ecosystemProduct developmentDigital designStakeholder managementTechnical communicationData analysisBehavioral psychologyConsumer platformsProduct roadmapUser engagementCross-functional leadershipProduct ManagementGamificationOctalysisBehavioral DesignConnected VehiclesDigital PlatformsLifecycle EngagementCustomer ExperienceOTASoftwareHardwareAutomotiveUser ActionsProduct StrategyStakeholder ManagementHuman-Computer InteractionBehavioral ScienceCognitive ScienceComputer ScienceMBADigital-Physical Engagement

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Role information can change. Confirm current details on the original application page.

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