Staff Product Manager – Fetch Play (Rewarded Apps)

ABOUT THE ROLE

We’re looking for a Staff Product Manager to lead the evolution of Fetch Play,

one of Fetch’s largest and fastest-growing revenue drivers. You’ll grow our

rewarded gaming experience while expanding Play into non-gaming apps, creating a

destination where users can discover, engage, and earn rewards across both.

As a Staff Product Manager, you’ll define the product and lifecycle strategy

across acquisition, activation, engagement, retention, and win-back. You’ll

bring structure to ambiguous opportunities, set direction across teams and time

horizons, and align Engineering, Design, Data, Marketing, and Business partners

around a shared plan. You’ll combine long term strategic thinking with hands-on

execution to build the product foundations Play needs to scale across users, app

categories, partners, and reward experiences.

We’re especially interested in candidates who’ve managed the end-to-end

lifecycle of mobile game players or app users. Experience with app-store

ecosystems, mobile distribution, attribution, engagement, and monetization is

highly valued, along with strong product judgment and fundamentals.

WHAT YOU’LL DO

* Define and drive the strategy and roadmap for Fetch Play, balancing user

value, partner outcomes, and Fetch’s growth and revenue goals.

* Own the end-to-end user journey for Play from discovery and install through

engagement milestones and reward payout improving conversion, retention, and

completion.

* Develop a lifecycle and personalization strategy spanning activation,

engagement, retention, and win-back, delivering the right experiences,

mechanics, and app catalog to each user at every stage.

* Lead high ambiguity initiatives and build native capabilities, such as

progression tracking, that create new ways to engage and re-engage users.

* Partner with Business Development and Partnerships to turn advertiser,

publisher, and marketplace needs into scalable product capabilities.

* Define KPIs, size opportunities, and use rigorous experimentation to guide

prioritization and investment decisions.

* Build durable growth by evolving reward economics and anticipating fraud,

abuse, attribution, quality, and platform-policy risks.

* Align teams and senior leaders through clear strategy, product requirements,

and communication of progress, risks, and tradeoffs.

* Raise the product bar by creating reusable frameworks, improving team

practices, and mentoring other product managers.

WHAT YOU BRING

* 5+ years of Product Management experience with a track record of increasing

scope, leading through ambiguity, and delivering meaningful outcomes in

scaled consumer products.

* Experience owning lifecycle, activation, engagement, or retention strategies

across the full user journey.

* Deep knowledge of mobile gaming as a consumer, advertising, and monetization

ecosystem. Experience developing games is not required.

* Alternatively, substantial experience in mobile advertising, app

monetization, or lifecycle products, paired with strong consumer product

fundamentals.

* A track record of building native mobile mechanics (such as progression,

achievements, or rewards) that measurably improve engagement and retention.

* Strong understanding of performance marketing economics, including CPI,

advertiser budgets, seasonality, competitive pressure, and the tradeoffs

between optimizing for installs and sustained engagement.

* Fluency in defining KPIs, designing experiments, setting roadmaps, and using

data to make high-quality decisions under uncertainty.

* Staff-level influence and judgment, with the ability to establish direction,

align cross-functional teams, and move ambitious initiatives forward without

relying on direct authority.

* Experience in rewarded, marketplace, gaming, betting, or other highly

monetized consumer ecosystems is a plus.