The ideal approach to addressing this type of issue would focus on establishing a robust queuing system along with effective Database Transaction management. When a customer visits the site, they would enter a waiting queue, with a commitment to fairness by adhering to a first-come-first-served principle. Following this, I would implement a reliable database transaction strategy, such as Pessimistic Locking, which mitigates conflicts by preventing them from occurring. This means that a ticket would be locked when a user begins the transaction and would only be unlocked once the purchase is completed or the user exits the page. To accommodate a larger volume of users, I would consider employing distributed computing solutions to manage traffic spikes. To support future scalability, I would utilize Kubernetes, an open-source system for automating the deployment, scaling, and management of containerized applications, ensuring the system remains adaptable for auto-scaling during high-demand periods.