To create a basic approximation of TinyURL's system, I would implement a base62 encoding system (using A-Z, a-z, and 0-9) to generate a unique ID for each URL. When a long URL is submitted, our system would produce a unique ID and save the URL-ID pair in a database. The base62 encoding of this unique ID would serve as our shortened URL. To access the original URL, the unique ID from the shortened URL would be decoded and looked up in our database. If it exists, our system would redirect the user to the corresponding URL. For storage solutions, I would choose a key-value store like DynamoDB, given its scalability and user-friendliness. Each entry in the database would consist of a unique ID along with its associated long URL. Considering scalability, we would implement multiple layers of caching (such as edge and in-memory cache) to maintain responsiveness during high traffic. Additionally, horizontal scaling through sharding would be crucial to handle the ever-growing number of URLs being processed. Regarding data consistency, to guarantee that a shortened URL consistently points to the same long URL, we would employ strong consistency for database reads. Moreover, all write operations would be idempotent, ensuring that retrying writes in the event of an error does not cause inconsistencies or duplicates.