Hulu distinguishes itself by offering current-season TV shows from major networks, a feature that is rare among its main competitors. To leverage this advantage, I would implement features that allow users to comment, react, share, and discuss these shows, fostering an online community and increasing user engagement. In addition, I would heavily invest in data analytics to deliver personalized recommendations and targeted advertising, enabling us to effectively cross-sell, upsell, and increase advertising revenue. Another opportunity for Hulu to outshine Netflix lies in establishing stronger partnerships with telecom and internet providers to offer bundled services at competitive rates. This strategy could help Hulu attract and retain a significant number of subscribers who prefer not to pay separately for various services. Finally, Hulu could set itself apart from Netflix by focusing on producing more original content that appeals to specific audiences or niches, following HBO's example of providing highly curated and targeted programming, rather than attempting to match Netflix's vast library.