According to the US Census Bureau, the population of the United States is approximately 330 million. Pew Research indicates that about 80% of Americans possess a smartphone, implying there are roughly 264 million potential smartphone users. The smartphone market features several competitors, such as Apple, Samsung, and Google Pixel. If we conservatively estimate that Pixel holds about 5% of the market share, we can calculate that 5% of 264 million equals approximately 13.2 million Pixel users in the United States.