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What product do you like the least, and what are the reasons for that?

Approach / Explanation

This question acts as a subtle critique, enabling your prospective employer to assess your comprehension of product design and usability. They are keen to understand why you consider a particular product to be less appealing or effective, as well as how you could suggest enhancements based on your knowledge of product design. Keep in mind that the interviewer is not primarily interested in your personal tastes but rather in well-founded reasons grounded in product design principles. When formulating your response, consider the following points: Select a product that is relevant to the industry you are applying for, widely recognized, or one you have experience with. Articulate what you find unappealing about the product. Avoid generalizations; aim for specificity and objectivity. Propose ways the product could be improved to better serve its users. This will highlight your problem-solving skills and showcase your capabilities as a product designer.

Suggested Answer

One aspect of Snapchat that I find less attractive is its user interface. While Snapchat is popular and widely used, especially among younger users, I believe it lacks in user experience and interface design. The app is not very intuitive, making it challenging for first-time users, particularly older individuals, to find their way around. Although this design choice may have been aimed at appealing to a younger audience, effective product design should have a minimal learning curve that is not restricted to a specific demographic. Rather than having to learn a series of complicated gestures, users should be able to navigate the app with ease, regardless of their familiarity with smartphones. One way to enhance this experience would be to offer clear instructions or prompts at the start. Additionally, they could focus on simplifying the interface for a cleaner and more user-friendly appearance.

Alternative Answer

One product that I believe could be improved is the Apple Music mobile app. Although Apple is typically strong in product design, this app seems to fall short. The user interface is cluttered and confusing, negatively impacting the user experience. Navigation is not intuitive, which conflicts with Apple's reputation for user-friendly designs. To enhance the app, I recommend streamlining the UI. A redesign that incorporates better visual hierarchy would allow users to quickly identify what is important. The use of color could also be enhanced to better distinguish buttons and controls. Additionally, employing grouping and alignment could help signal importance and relationships between elements. This would facilitate users in locating what they need, thereby enhancing their overall experience.

Question Details

Difficulty & Category

Medium
product design

Product

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