If you were responsible for overseeing Facebook Watch, which metric would you choose to track?

This question prompts you to consider both strategic and quantitative aspects of managing the product, specifically Facebook Watch. The interviewer seeks to understand which performance indicator you would prioritize if you held a leadership role in product management. To respond effectively, you need to pinpoint a crucial metric that is pertinent and vital for the success of Facebook Watch, ensuring that it aligns with the product’s business objectives.

If I were responsible for Facebook Watch, the key metric I would focus on would be "Daily Active Users." This is essential since the platform relies significantly on its user base for success; a larger audience increases our potential for monetization through advertising. Additionally, monitoring DAU would provide valuable insights into user engagement on a daily basis. However, it's not solely about boosting DAU; it’s equally important to consistently enhance the quality and relevance of content to further promote user engagement and retention.

A key metric for Facebook Watch could be "Average Viewing Duration." This measure would reflect the quality and appeal of the content being shared. A high viewing duration suggests that users find the videos on Facebook Watch entertaining, informative, or engaging. Conversely, a low viewing time may indicate that users do not find the content captivating or relevant, signaling the need to reassess or enhance our content strategy.