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If you could discontinue one Google product, which one would it be and why?

Approach / Explanation

This question requires you to showcase your understanding of Google's diverse products, your capacity for critical evaluation of their worth, and your strategic thinking abilities. Choose a Google product that you think is underachieving or not delivering sufficient value. Then, articulate your reasoning behind this belief and how discontinuing the product could be advantageous for the company. Consider how phasing out the product aligns with Google's broader business strategy, vision, or mission. Would this decision release resources that could be utilized more effectively elsewhere? Is there notable competition offering similar services, making Google's product unnecessary? Additionally, be ready to address any potential challenges or disadvantages that might arise from your choice.

Suggested Answer

If I had to discontinue a Google product, I would select Google Hangouts. Although Hangouts was an early leader in video conferencing, it has been eclipsed by more advanced offerings like Google Meet and Google Chat. With Google prioritizing these communication tools, retaining Hangouts appears unnecessary. This could also lead to confusion for users who have several Google communication apps. By retiring Hangouts, Google could streamline its resources and concentrate on enhancing Meet and Chat, ensuring they stay competitive with other communication platforms. Nevertheless, some users who still depend on Hangouts might struggle with this change, so Google should offer them straightforward options to transition to its newer services.

Alternative Answer

I would opt to discontinue Google Earth. Although it offers a distinctive experience for users, Google Maps delivers similar functionalities and is more practical and accessible. The resources allocated to the development, upkeep, and innovation of Google Earth could be redirected to improve Google Maps, thus making it a more robust and user-friendly offering. Nevertheless, Google must take into account the effects on users who rely on Google Earth for its advanced and detailed features. Steps can be undertaken to incorporate those unique functionalities into Google Maps prior to fully retiring Google Earth.

Question Details

Difficulty & Category

Medium
product strategy

Companies

Google

Product

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