The COVID-19 pandemic had a major effect on Uber's operations and overall business model. As cities and countries entered lockdown, the demand for Uber's primary service—ride-sharing—experienced a significant drop, which severely impacted their revenue from that segment in 2020. Conversely, during this time, Uber's food delivery service, Uber Eats, saw substantial growth due to the heightened need for home delivery of food and essential items from restaurants and grocery stores. This led to a shift in Uber's strategy, focusing on enhancing and prioritizing its food delivery services. Additionally, Uber put in place safety measures, such as enforcing mask-wearing and sanitization protocols, to ensure the safety of both drivers and riders.