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Create a product intended for use in airports.

Approach / Explanation

This question is designed to assess your creativity, problem-solving abilities, and understanding of user needs. Essentially, the interviewer wants to evaluate how you approach real-world design challenges by creating a product that enhances the user experience in airports. Begin by familiarizing yourself with the airport setting, the various individuals who use the airport (such as travelers, airport personnel, food vendors, etc.), and the current issues they encounter. Your proposed solution should be both innovative and feasible, aimed at enhancing the overall experience for users. Important elements to include in your response: Identify the Problem: Recognize a specific issue or area for improvement related to airports following a brief assessment of the user experience. Propose a Solution: Based on the identified issue, suggest a product design that addresses the problem or enhances the user experience. Detail the Product: Provide a thorough explanation of your idea, how it operates, and how it would enhance the current situation. Evaluate Feasibility: Discuss the practicality of your product in a real-world context, taking into account factors such as budget, logistics, airport security, and more.

Suggested Answer

A prevalent issue I've observed in airports is that travelers frequently find it challenging to navigate the expansive and often confusing terminals. To address this, I propose creating an app called 'Airport Navigator.' This application would offer real-time information on the locations of various airport facilities, including gates, restrooms, and restaurants. The app's standout feature would be its indoor mapping and GPS capabilities, allowing users to receive real-time directions to their chosen destination. Users could simply enter their desired location and follow the provided guidance. Additionally, it would provide estimates of walking times between different areas, which would be extremely helpful for passengers trying to catch their flights. The app's funding could come from in-app advertisements and partnerships with airport retailers for promotional initiatives. The feasibility of developing this app is quite high as it leverages existing technology, though ongoing efforts would be necessary to keep the maps current and ensure a user-friendly interface.

Alternative Answer

One major issue at many airports is the lengthy lines at check-in counters. A creative solution to this problem is the implementation of self-service check-in kiosks. These kiosks would enable passengers to check in their luggage, choose their seats, and print boarding passes independently, without the need for assistance from airport personnel. They would be user-friendly, featuring straightforward instructions available in several languages. This system would not only expedite the process but also allow airlines to better allocate resources by directing staff to other areas during busy periods. Regarding feasibility, although there is a notable initial investment, the long-term savings from reduced staffing needs would enhance overall efficiency and improve customer satisfaction. Additionally, from a security standpoint, these kiosks would need to comply with current airport security protocols, such as the x-ray screening of luggage after check-in, ensuring that safety is not compromised.

Question Details

Difficulty & Category

Medium

Companies

Google

Product

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