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Highlight any challenges you've encountered while using an airline's mobile app. What solutions would you propose to resolve them?

Approach / Explanation

This question seeks to evaluate your problem-solving abilities, particularly in the area of UX/UI for mobile applications. It focuses on recognizing issues or pain points—elements of the app that fail to provide a satisfactory user experience—and considering ways to resolve or enhance these aspects. Important points to cover in your response include: clearly identifying the pain point, describing the particular issue and its impact on user experience, proposing a feasible solution, and outlining how this solution would enhance the user experience.

Suggested Answer

A common challenge I've faced, which I suspect others have too, is the struggle to navigate the seat selection process when booking a flight through an airline's mobile app. The images are frequently too small, leading to the possibility of selecting the wrong seat or overlooking crucial information regarding the various seating options and their availability. To remedy this, I suggest implementing a more streamlined and intuitive user interface for the pre-booking experience. This could feature a zoom-in capability for the seating map and larger, clearer icons for different seating choices. Additionally, providing clear confirmation prompts before finalizing any selections would help minimize accidental choices. I believe these enhancements would greatly improve the overall user experience, making the process more user-friendly and less frustrating.

Alternative Answer

A significant issue I've faced, and one that I've heard others express concern about, is the absence of real-time flight status updates in certain airline mobile applications. This often compels users to seek information from other sources, leading to inconvenience and increased anxiety, particularly when traveling. To address this problem, I recommend incorporating real-time flight tracking and status updates directly within the app, making it easily accessible from the home screen for user-friendly navigation. Additionally, implementing push notifications for important status changes could serve as a valuable feature. This enhancement would not only improve user convenience but also greatly increase the app's functionality, keeping users informed and alleviating their stress during travel.

Question Details

Difficulty & Category

Medium
product design

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