Marketing Technology Operations Manager

This role partners across marketing, engineering, and service delivery teams to translate business needs into scalable solutions that support customer acquisition, engagement, lead management, and audience growth. You will be responsible for delivering data, platform, automation, and reporting capabilities for the integrated marketing team.

Leading the onboarding of new and developing audiences to scalable marketing platforms by defining requirements, advising on audience data design, validating integration readiness, and enabling execution teams. Monitoring the health, reliability, and data quality of the marketing automation platform; investigating issues, coordinating remediation, and analyzing performance data to improve campaign delivery and outcomes.

Leading end-to-end delivery of technical capabilities for marketing enablement, including discovery, requirements, acceptance criteria, dependency and risk management, testing, release readiness, and post-launch validation. Analyzing operational processes and delivering workflow optimization and intelligent automation solutions that reduce manual effort, improve quality and consistency, and scale execution with appropriate controls.

Building and managing trusted marketing performance reporting and AI-powered enrichments that surface actionable insights for marketing strategy and audience targeting. Defining and monitoring audience readiness,, contactability, data quality, and other marketing KPIs; identifying issues and driving corrective actions with platform and marketing partners.

Creating and maintaining technical requirements, solution and data-flow documentation, operating procedures, release notes, and support guidance that enable consistent, scalable execution. Embedding privacy, consent, accessibility, security, and data governance requirements into solution design and delivery, partnering with legal, privacy, and engineering teams when customer data is in scope.

Embody our culture and values Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or a related field AND 5+ years of experience in marketing technology, marketing operations, program management, project management, or a related field, including experience delivering technical capabilities with cross-functional teams, OR equivalent experience.

Preferred: Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, project management, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, program management, project management, or related experience OR equivalent experience. 3+ years technology/process improvement experience.

Hands-on experience configuring, integrating, operating, or enhancing marketing technology platforms, including marketing automation solutions and/or customer data platforms. Hands-on experience defining metrics, validating data quality, and building reporting and analytics solutions using tools such as Power BI. Demonstrated ability to independently manage priorities, communicate technical concepts to business and engineering audiences, maintain attention to detail, and use data to make decisions.

Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of experience in marketing operations, program management, project management, or related field OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of experience in marketing operations, program management, project management, or related field OR equivalent experience. 3+ years of experience delivering technology or process improvements.

Experience delivering integrated solutions across cloud platforms, low-code web solutions, customer relationship management systems, customer data platforms, and marketing automation platforms.