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Félix

design opportunity

Staff Product Designer, Conversational AI Platform

You will define the design strategy for generative and declarative UI across the platform while leading discovery efforts to improve user engagement. You will collaborate with product squads to ship features on WhatsApp and native mobile surfaces while ensuring compliance and risk requirements are integrated into the user experience.

New York, New York, United StatesremoteFULL_TIME

Posted

About the role

What will you do at Félix?

About Us

At Félix [https://felixpago.com/], we are building the indispensable financial

companion for Latinos in the US. We combine an AI-powered, conversational-first

interface with real-time financial infrastructure to make cross-border money

movement as easy as sending a text. Starting with fast, affordable remittances

powered by AI and crypto rails, we are expanding into credit, savings, and

wallet services to support the complete immigrant financial journey. Our

ambition is to deliver a white-glove financial experience with the simplicity of

a conversation to a community the traditional financial system has historically

overlooked.

We are a hyper-growth Series C company, backed by over $300 million in funding

from top-tier global investors, including Andreessen Horowitz, QED, Castle

Island, Switch Ventures, HTwenty, Monashees, General Catalyst Customer Value

Fund. This isn't just about the numbers; it's a testament to the trust our

investors have in our vision and our team. Additionally, Félix was selected as

an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech

Startups Award.

Joining Félix means you will be part of a team building a legacy, a company that

will outlive us all. This is a rare opportunity to apply your skills to a deeply

meaningful mission—serving a community that has been underserved for too long

because we are obsessed with our customers. We get things done with urgency and

focus, driven by extreme ownership over our impact. We collaborate without ego,

fostering radical transparency and fierce loyalty so we can grow together.

Because we aim for insanely great rather than just good enough, we stay

insatiably curious—always experimenting, building the future today, and

delivering a product that truly makes our users' lives better.

ABOUT THE ROLE

You define how Félix designs with generative and declarative UI, and you do it

while shipping the first version of the platform. Not in the abstract. On

WhatsApp, with real products and real money, then across native iOS and Android

as the platform expands to multiple surfaces.

Credit, Core Send, Payments, Geos, and Activations each have a PM and a

designer. You lead the work that cuts across them: what a user wants when they

open Félix, how products show up in the thread and when they shouldn't, how a

first send becomes a second and then credit, what the assistant does versus

asks. Squad designers own their products. You shape the conversation they build

in.

The medium is the job. We’re aiming for a declarative UI on WhatsApp, structured

components that render in. A growing share is generative, where the model

chooses what to show and say in real time across surfaces. We don't have the

rules for either yet. You'll write them, test them, and ship them.

It's hands-on at the staff level. You research, prototype, present, and generate

the volume of concepts it takes to find the right answer, working with PMs

across squads and the engineers building the runtime. Async-first, lightweight

process, fast decisions. The Head of Product Design stays close to the work.

Responsibilities

  • * Lead discovery across products. Own the questions no single squad owns: why
  • users stop after a first send, where the conversation loses them. Talk to
  • users, read transcripts, pull analytics, and make the findings hard to
  • ignore.
  • * Define how we design with generative and declarative UI. What the model can
  • compose, what stays fixed, how it recovers from a wrong guess. Set the
  • patterns while shipping v1, then harden them.
  • * Ship v1 on WhatsApp. Applied use cases first, with the squads. Then define
  • what the patterns become on native iOS and Android.
  • * Set direction for the conversation. How products coexist in one thread, how
  • context carries, and how users always know what Félix is doing with their
  • money.
  • * Land it with squad designers. Bring the direction into Credit, Core Send,
  • Activations, and the others. Critique in the medium. Adjust when their
  • constraints teach you something.
  • * Treat compliance as design material. Disclosures and consent live in the
  • conversation. Design them with legal and risk, as part of the experience.

Requirements

  • * 8+ years designing consumer products with a high bar for craft, including two
  • years leading design on a conversational or AI-native product.
  • * A track record of leading discovery across product teams and turning it into
  • direction they adopted. You can point to research that changed what got
  • built.
  • * Hands-on experience with declarative UI: components as structured specs that
  • engineers instantiate, not screens they copy. Bonus if you’ve worked with
  • generative UI (json-render.dev, A2UI): the constraints, defaults, and
  • recovery paths for interfaces a model assembles at runtime.
  • * Range from pixel to strategy. You solve the component, reframe the pattern,
  • and defend the tradeoff to non-designers.
  • * Deep Figma fluency and comfort prototyping in code. At least two mobile
  • products shipped end to end.
  • * Fluency with AI as a creative partner (Cursor, Claude Code, Claude Design,
  • Codex) used to amplify craft, not shortcut it.
  • * A high tolerance for constraint: legal, risk, model behavior, and failure
  • states you don't get to design away.
  • * You share work before it's polished and invite critique early.
  • * A portfolio link (with password, if needed) is required. It should include at
  • least one conversational or generative UI project with your reasoning
  • visible.
  • * Communication skills: Native or near-native Spanish and advanced English. Our
  • users speak Spanish; so do we.
  • * Bonus: experience in fintech or another regulated domain, or with WhatsApp
  • Business Platform or similar messaging surfaces.
  • These are the applicable requisites, although equivalent competencies in any of
  • the above will also be considered.
  • What We Offer
  • * Competitive salary
  • * Initial stock options grant
  • * Annual performance bonus
  • * Health, dental, and vision plans
  • * Work model: currently fully remote, with a future transition to a hybrid set
  • up
  • * Continuous learning opportunities
  • * Unlimited PTO
  • * Paid parental leave
  • * Empowering opportunities for growth in a dynamic entrepreneurial environment
  • Equal Opportunity Employer
  • At Félix, we are committed to providing equal employment opportunities to all
  • qualified employees and applicants without regard to race, religion,
  • nationality, sex, sexual orientation, gender identity, age, or disability. This
  • policy applies to all terms and conditions of employment, including recruitment,
  • hiring, placement, promotion, training, compensation, benefits, and termination.
  • Want to learn more about our privacy practices? Check out our Privacy Policy
  • [https://www.felixpago.com/en/legal].

Which skills does this role require?

Conversational AIDeclarative UIProduct DesignUser ResearchCross-border paymentsMobile designAI-native product designData analysisStakeholder managementCompliance designSpanish fluencyEnglish fluencyWhatsApp Business PlatformRemittancesCrypto railsiOSAndroidComplianceRisk managementSeries CFinancial servicesAsync-firstUser experienceRuby

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