Performance Marketing Associate

About The RoleCampus is building the marketing function that helps more students find us, choose us, and enroll. This role is focused on paid digital acquisition — you'll manage and optimize paid campaigns on Meta and Google under the Sr. Manager, Performance & Lifecycle Marketing's direction.This is a hands-on role.

You'll pull reports, build and optimize campaigns, and coordinate across teams. You'll use AI tools heavily and be expected to maintain quality while doing it. The work is real and the pace is fast.You're Excited About This Opportunity Because You Will…Manage and optimize paid campaigns for select programs across paid social and paid social under direction of the Sr.

Manager, Performance & Lifecycle MarketingPull and interpret campaign performance data; surface insights clearly and quickly partner with creative and lifecycle teams on testing, targeting, and budget pacingSupport enrollment and application goals for specific programs by coordinating with lifecycle and social teamsSupport GTM media plans for new programsContribute to conversion rate goals by identifying opportunities across the funnelWe're Excited About You Because…3+ years of experience with paid social and paid search — you've managed campaigns in the platforms, not just reviewed reports or were involved with strategy from an arms distanceExperience translating paid social learnings into ad ideas for a brand/creative teamStrong working knowledge of GA4 — you can create reports and know what the data meansStrong working knowledge of conversion trackingComfortable working with data and translating numbers into clear recommendationsDetail-oriented, organized, and able to move fast across multiple programs at onceStrong plusExperience in a consumer-facing, enrollment-driven, or SaaS environmentFamiliarity with lifecycle/CRM marketing coordinationHands-on experience with setting up conversion trackingWhat You'll GetA compensation package that includes a base salary ($100,000 - $110,000) + equity grantActual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location.

For roles that are available to be filled remotely, base salary will be localized.Medical, dental, and vision insurance401(k) matchFertility benefits via CarrotFlexible Time Away + paid holidaysIn-office lunches for our NY Office (did we mention, we're dog friendly? 🐶)Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)Social events - happy hours, birthday celebrations, holiday parties, & more!

Opportunity to make an impact – you'll be an integral player in bringing our vision to lifeWhere we're located: Tribeca, NY